Getting found

It is the most important thing for a small business when it comes to well, EVERYTHING! They need to get found on Google and Bing when people search for their product or service. Not just when someone searches for their business. As a business owner, do you want to get found only when someone searched for the name of your business, or when someone searches for the kind of service, product, food or atmosphere you provide? Exactly. There’s a big difference.

Search Engine Optimization or SEO is very important in order for a website to get found. It is also a lot more than just repeating “best food in ourtown” over and over again. Google and Bing got smarter over the past few years. Their algorithms are able to see if a site was just littered with keywords and meta-tags just to get found which is a common tactic of spam and adult themed sites. Here at Three Stars Marketing, we consider SEO to be a beautiful and wonderful combination of art and science. We may not be Picasso, or Einstein, but maybe something like a Peyton Manning.

Local Online Optimization is something a lot simpler. It is simply making sure that a business has the exact same listing, verbatim, across all the most popular web directories. We make sure that not only is the name listed correctly (surprisingly even this is usually not done correctly beforehand) but we make sure the address, the logo, the email address, the web address, the slogan, everything is uniform across all platforms. It might sound easy, which it is, but it is also mundane and time consuming. If this is done correctly it will shoot a business up the local searches within days.